Weirdo is just another label created by society to put in a box people that do not fit its standards.

We are against any social label because we believe that they create limits that do not fit the extreme complexity of a human being.

Social labeling pushes people to conform to fit into some social group, robbing that sparkle of uniqueness we all have.

That's why we provocatively encourage you to embrace your weirdness and be proud of it by rocking our Weirdo in white.