Bio-Groom Fluffy Puppy is specially formulated for a puppy’s more sensitive skin and delicate coat. pH balanced. Mild and gentle. Safe to use with topical flea and tick treatments. Tearless too, so great for wriggly pups! Soap free. Cruelty free. 100% biodegradable, renewable-source cleansers including coconut oil. Will not strip protective oils from skin and coat so suitable for frequent bathing for mucky pups. Contains soy protein to strengthen coat and condition skin. Rinses out very quickly and easily, ideal for impatient puppies, no irritating residue. Leaves the coat extra fluffy and soft. Beautifully clean fragrance, a gentle, fresh scent similar to Johnson's baby shampoo. Lathers easily, a little goes a long way! Dilute 2:1